Businessman Ernest W. Brundin was very interested in Gericke’s work and ended up experimenting himself by growing tomatoes hydroponically. It went so well that he soon produced tons of tomatoes and secured contracts to supply several transcontinental trains and steamships. He named his company “The Chemical Culture Company” and was so successful that by May of 1938, he had already secured contracts to supply the dining cars of eastbound transcontinental trains. Eventually, Brundin secured steamship dining contracts, shipping them for sale as far away as New York City.